The Lego Company

Lego are one of the most well-known brands of toy manufacturers. The company was founded in the early thirties in Denmark by Ole Kirk Christiansen. The first toys he made were wooden, but as the company became more successful, and to keep up with other toy manufacturers, the toys were soon made in plastic. The 1940s were when the first blocks were designed, originally known as Automatic Binding Blocks, and in 1949 the first set went onto the market. The blocks were designed so that they would snap together, but easily be pulled apart. The design took off, despite the fact that many customers preferred wooden designs. But still, the original block was not versatile enough. By 1958, a new design had been patented, which is the one that is still in use today.

Lego has gone from strength to strength, creating and manufacturing hundreds of kits and designs for children (and adults) to build. Despite the variety of designs, the blocks are universal, meaning that no matter which kit you have, all the blocks will fit together. A set from twenty years ago can be mixed with a set bought today.

Lego kits are made for both boys and girls. There is a popular Harry Potter range, as well as pirate ships, space ships, houses and farmyards to build. Lego have also branched out into other areas of toys. Most recently in 2009, they started manufacturing their own brand of board games, where the board is made from Lego brick, the dice is a Lego cube, and the Lego men are used as players. Games include Monster 4, Wild Wool, and Minotaurus. There are also Lego books and comics, and video games available.

The original motto for the company was ‘only the best is good enough’, and this still rings true of the company today. They stand for good quality. Despite this, there have still been a number of product recalls over the years.
However, Lego are keen to inform all customers of any problems with their product. On their website you can find all product recalls in every country they manufacture. The only product recall in the UK at present is the Power Functions Speed Remote Control. This is because of a thermal burn risk, as the batteries in the remote tend to overheat.

The Lego bricks come in a number of sets and colours, from small, cheap kits, to much larger grand designs that cost in excess of a few hundred pounds. The idea is that the bricks come in the kit unmade. You child can then construct whatever design you have bought, which might be buildings or cars. Some kits even include motors and robotics, so that the final construction moves in some way. Once completed, it can be taken apart and constructed again. Although the small parts make Lego unsuitable for very small children, older kids will be playing with their kits for years to come, even into adulthood, so it’s worth the investment.